| EP 22

In coaching, you’re told to just show up, be yourself, and help your clients live their best life. 

So, you go through coach training. You put in your hours for review, you build your website, and then you’re told because of the training you’ve received, people will be silly to not want to work with you! 

The programs tell you to write a list of 50 people you know to share your recent accomplishments with because those people must know more people that need your coaching. And then, you’re just gonna have a flood of clients…..right?

On today’s episode, I’m sharing why simply being yourself is not enough in developing a strong, lasting, and memorable coaching and consulting business. And what it takes to develop a strong content strategy without spending years coming up with ideas. 

You’re listening to The Resilient CEO Podcast. 



  • Why you won’t be able to get clients right out of your coach training program and how you can 
  • Why all the things you may have been doing are keeping you right where you are in growing your business.
  • How you can develop your unique selling proposition as a coach.

  • Why consistency is key to staying relevant as an expert in your field. 

  • The importance of setting up 5 pillars of your content to stay organized and to speak clearly to your ideal clients.
  • Why you should be willing to try new ways of driving traffic to the content you’re putting out there. 

  • Ways to get more traffic to your offers, programs, and content. 



What has been your experience as a coach trying to get known as THE expert in your niche?

What do you feel is your unique selling proposition as a coach?

Do you leverage other people’s audiences to become more known in your niche?



Show notes:

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